I was in the laundry aisle at the grocery store, looking for my usual Arm & Hammer brand of laundry detergent, when I realized that they too were trying to trick me into paying twice as much for half the detergent. The oddly small bottle explains that it’s eco-friendly because the detergent is twice as concentrated, so they can pack just as big of a punch in a MUCH smaller bottle. I’m not so sure. I’m very concerned with sustainability and being a good steward of this beautiful planet, but I’ve also got a good eye for SCAM.
I saw this trend happening slowly over the course of the year; one by one, different brands changed their bottles and their “concentration”; for awhile you even had a choice of buying the old fashioned earth-hating sized container or the trendy new scam bottle. But the choice soon disappeared. Arm & Hammer was the last to convert at my particular store. I can no longer purchase a regular size bottle of laundry detergent, and I’m fucking pissed about it.
Why would I trust that they are doubling the concentration? And even if they are, most people (myself included) will go through the bottle twice as quickly anyways because we are conditioned to think that we need a certain amount of detergent to effectively clean our clothes. I find it hard to believe that every single laundry detergent making company decided to make the environment their top priority, and change their formula.
If I were an empty suit at a big corporation who got to make lousy decisions I’d think this whole idea was FABULOU$!!! Hey, let’s tell people the concentration is doubled, give them half as much, advertise it as earth-friendly, and charge twice as much! But we won’t really double the concentration, now will we? I mean, there is money to be made here, right? The economy is hurting right now, and my fourth wife needs her left tit blown up a bit more, it’s not quite proportionate. I could use some extra cash. And those oil guys think they’re the only ones that can play in the big leagues….
And most detergent consumers (er, everyone) might be a little dismayed about the industry-wide change, but the companies let us have a choice for a couple months to allow us to warm up to the idea. And now we’re all fucked. We’re paying assloads of money for midget soap.
As someone who actually is eco-conscious and not just earth trendy, I decided to find a way to make laundry detergent at home in great quantities. It’s my *silent* protest of stupidity and manipulative consumerism. Regardless of the size of their bottles, we’re all paying a very high price for something that is very easy to do ourselves. Rolling your own is CHEAP, EASY, and SAFE!
I scoured the web and found great instructions on The Simple Dollar’s site. After making several batches over the last few months I’ve settled with a recipe that works great for us, so I will share it with you!
Bair Clan Goop
1 Bar Fels Naptha Soap
1 Cup Washing Soda
1 Cup Borax
Lots of Hot Water
Shred the whole bar of Fels Naptha. Meanwhile, heat water in a pot to boiling. Add the shredded soap to boiling water, whisking slowly until all of the soap has melted into the water. Pour the soapy water into a 5 gallon bucket.
Add the washing soda and borax to the bucket. Whisk quickly to dissolve. Add extremely hot water to the rest of the bucket, stirring continually. When the bucket is full, cover it and let it sit for 24 hours.
When you open it, you’ll see that it has formed into a gelatinous, goopy mess! Just give it a stir and it will break up. You can use a funnel to pour it into old empty detergent bottles for easy use! One batch of this stuff lasts us about two months, and we do laundry frequently. It has also cleaned our clothes as well (and usually better) than store-bought detergent. Sometimes I add white vinegar and an essential oil (like lavender, eucalyptus, etc) to a downy ball and throw it in to freshen the clothes during the rinse cycle, but it’s not really necessary.
I should also mention that some websites recommend using Ivory soap in place of Fels Naptha, but I’ve tried this and nothing cleans as well as Fels Naptha. On our first iteration we actually used Irish Spring because had a bunch of it around. It sucked. Don’t even bother. The Ivory was ok, but Irish Spring (and other regular bar soaps, I assume) do not clean clothes, nor are they really meant to. Fels Naptha is actually meant for clothes.
Try this a couple times, and tweak the formula until it meets your needs! You’ll save lots of money on detergent, you’ll consume less awful plastic, and you might even enjoy knowing that you can make something you never thought regular old consumers could make themselves
And while you’re at the store picking up supplies, grab yourself a spray bottle, white vinegar and some lemon essential oil. Fill the spray bottle 1/3 of the way with vinegar and add water to the rest. Add a couple drops of the oil and you have yourself an extremely powerful, versatile all-purpose anti-bacterial cleaner that cleans windows, counter tops, tables, stoves, toilets, mirrors, and more! If your kid finds it and decides to drink it she won’t die! Non-toxic, homemade cleaners are another way to fight the war against corporate consumerism propaganda ![]()

